Archetype Concept Store

Project Description

Archetype concept store with themed fashion and product installations every three months, with an emphasis on wearables. This unique product-focused space will support emerging local and international designers around the principles of technologically-inspired and sustainability-minded fashion. Spearheaded by GAFFTA Fashion Initiatives Lead, Melissa Marie and Creative Director for Archetype Boutique, Jarred Garza, Archetype will extend GAFFTA’s mission of building social consciousness through digital culture onto the runway and into the marketplace.